Picking the technology to back your online community is critical. With the wrong content (or community) management system (CMS), you could be limiting yourself in terms of features, support, expandability, and performance. Alternatively, you don’t want to pick something ultra-complex when a simple blog is all you need (as I like to say, never buy a battleship kit when all you need to build is a rowboat).
So how do you make the right choice? Here are a few tips I’ve discovered:
1. Start with a plan - Know what features you’re really after and prioritize them. For example, if you think a blog+forums site is all you’re really after, then anything other features such as polls, articles, user-uploaded content (galleries, file shares), might be overkill.
2. Ask around - At the bottom of many sites, you’ll see something like “powered by MegaEngine 4.6″. Don’t be afraid to ping the webmasters to ask their honest opinion of the system. You may or may not get a response, but it’s worth a try. Also, there are communities for most of the major systems too, so you’re apt to find forums, self-help troubleshooting information, and a wealth of other useful information by browsing their websites.
3. Compare CMS - the CMS Matrix is a great place to start to compare features of major platforms. Just pick the ones you’re interested, click the Compare button, and learn more than you probably wanted to know about how they fare against each other. CMS matrix shows details such as relative startup cost, technology requirements, security features, ease of use, etc.
4. Keep an eye on the exit - If you roll out your community on one platform and in the end decide it’s just not going to work out, chances are good you can still migrate your data to a new platform. Normally, this will require a good developer with strong database chops as well as experience with multiple coding languages, but it’s not impossible. For some simple blogging engines, you can even find automated migration tools written by community members. For example, users of Wordpress 2.2 and higher can import their blogs from a Blogger site.
What else do you consider when looking for a community platform? Do you have any other useful tools like CMS Matrix to suggest?
(CMS Matrix link via DuctTapeMarketing.com)