HigherTrustMarketing asks, “How much selling should you do from your blog?”. As with everything, I think the answer varies quite a bit on the type of community you have. They offer some good tips, such as making sure the type of thing or service you’re pushing is actually of interest to your readers. Otherwise, you run the significant risk of upsetting your members and driving them away from your site. The best approach in many cases is to make your users feel like they are gaining something by reading your blog full of product links. For example, through in depth product reviews, links to coupons/discounts, new product announcements, etc. are all great ways to serve your community without making them feel like you’re shoving product down their throats.
On all my communities, I take a “passive” approach and try not to force-feed products on my users. I’ll provide thoughts, comments, and the occasional link to specific products here and there, but I’ve found that engaging in a conversation with my members as opposed to simply broadcasting deals to them generates many more return visitors, and buyers!
Link: Selling On Your Blog - Should You Do It? (HigherTrustMarketing.com)